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Volkswagen Joins Forces With “Obi-Wan Kenobi” For Launch Of The New All-Electric ID. Buzz

Volkswagen is giving an even stronger emotional charge to its brand and lends further momentum to its global e-strategy. The company launches sales activities for its iconic van, the ID. Buzz with a stand-out collaboration with “Obi-Wan Kenobi”; the all-new limited Star Wars series coming to Disney+ May 27, 2022. The campaign launches with a…

As its 50th birthday celebrations gather pace, BMW M GmbH is unveiling a new BMW M4 CSL, fusing old-school racing passion with innovative technology to create the ultimate performance experience. Its character is defined by a power hike of 40hp over the current BMW M4 Competition Coupé to 550hp and a host of meticulous weight-saving measures. With years of…

Vision AMG Show Car Offers Glimpse Of All-Electric Future Of Mercedes-AMG

Spectacular proportions defined by a long wheelbase and emphasized by short overhangs, powerful shoulders, large wheels, a distinctive rear spoiler and star-shaped headlamp signature – the Vision AMG makes an emotional statement from every perspective. This extraordinary show car from Mercedes-AMG offers a glimpse of the all-electric future of AMG Driving Performance. Beneath the breathtaking…

Mercedes-Benz: The Art of Creating Desire

"Design creates icons that shape the Mercedes myth and inspire desirability" Interview with Gorden Wagener Gorden Wagener, one of the most influential automotive designers in recent times, has headed the global design division of Mercedes-Benz and all its brands since 2008. He has been the company’s Chief Design Officer since 2016. His goal is to…

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Volkswagen Joins Forces With “Obi-Wan Kenobi” For Launch Of The New All-Electric ID. Buzz

The New BMW M4 CSL

Vision AMG Show Car Offers Glimpse Of All-Electric Future Of Mercedes-AMG

Mercedes-Benz: The Art of Creating Desire

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